Gawker’s payscale revisited

Again with the payscale? Can’t a man just enjoy his cake shower in peace?

It seemed like only a brief couple of months ago that we dug up some archaic data on what Gawker editors earned. In fact, it’s been so long that some of the previous Gawker editors that made the latest version of The List, have not been associated with the snooty blog for quite some time.

In any case, there has been some new light shed on the current class of editors and the fortunes that comes with their positions. Felix Salmon did some browsing around the blog for Portfolio magazine and came up with a pretty transparent formula to figure out the earning power of each editor. Take it Felix:

You wanna know how much Gawker writers get paid? Well, let me tell you. Remember that they don’t really get salaries any more, just advances. And it’s been widely reported that bloggers on the flagship Gawker site get $7.50 per thousand pageviews. All we need to know now is how many pageviews they get, and, well, it turns out there’s a public webpage detailing that information.

Pretty sick isn’t it? Imagine having your abilities and talents exposed to the public, constantly magnified by the rabid audience that you signed on to please. It’s got to be maddening right? Actually, you’ve got to hand it to Denton. You grab a bunch of young, pretentious, 20-something writers and let them go at each other.

Sure, you can say it brings out the best in each other — a sort of trial by fire, if you will. If that’s the case, how do you explain this?

In the month of February, Gawker’s most-read blogger was Richard Lawson, with 1,208,704 pageviews: he earned $9,065 for the month. Ryan Tate, in the number-two spot with 970,219 pageviews, earned $7,277. The least-read blogger was Nick Douglas, who got 267,570 pageviews. My guess is that his base salary is more than $2,007 per month, which means that he can’t be feeling very secure right now – especially since he’s bottom of the league table in March as well.

Essentially, it’s like a high pressure sales job. You better deliver your numbers because there are 100 starry eyed J-school grads from Columbia or Northwestern getting off a bus in NYC everyday willing to work for half the pay. You think Denton ever calls editorial meetings to channel his best Alec Baldwin in Glengarry Glen Ross impersonation?

Yeah! Coffee’s for closers only, you son of a bitch. The good news is you’re fired. The bad news…I keep picturing Nick Douglas having a meltdown like Andrew Lowery’s character in “School Ties,” as he repeatedly recites Julia Allison’s dating record. Good Times!


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Filed under blogs, gawker, Media, Salary, The List

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